Unleashing Triumph: The Vital Significance of Marketing Strategy Frameworks for Startups

ITI Fund_Khung Marketing_Khái niệm và tầm quan trọng

Given the rising standards of living and increasingly stringent product requirements, startups and marketing professionals require the support and integration of valuable tools to succeed. This article, ITI Fund will delve into popular and widely-used strategic frameworks for businesses. 1. What is the marketing strategy framework? A marketing strategy framework details how the startup devices … Read more

Conquering the Funding Winter: A Pivotal Phase for Startup Progression

ITI Fund_Mùa đông gọi vốn - thời điểm startup cần vượt qua để phát triển

The global market saw capital-raising deals worth millions: 2021 market trends continue into Q1 2022 despite the Covid-19 situation. However, inflation and recession caused startup investment capital to decline. Q2 2022 saw several startups cease operations due to insufficient capital. Experts warn of a “funding winter” lasting at least two years, urging startups to prioritize … Read more

ITI Fund announced as strategic partner for CiC 2022

ITI Fund & CiC 2022_Logo

Creative Idea Challenge (CiC) is an annual startup competition organized by the Innovative Entrepreneurship Center – Vietnam National University, Ho Chi Minh City (IEC). CiC has been open for nationwide students since 2016. In April 2022, ITI Fund signed a cooperation agreement with IEC as a strategic partner In 2022, ITI Fund was honoured to … Read more

Eco-Friendly Fashion: the 4 Sustainable Startups in Vietnam Leading the Way

ITI Fund_Sustainable Fashion Startups_Dong Dong

The fashion industry is responsible for 10% of global carbon emissions and generates significant waste, with only 15% of textiles in the US being recycled. Sustainable practices and innovation are urgently needed to reduce its environmental impact. In response to the economic downturn caused by the pandemic, brands increasingly prioritise sustainability alongside design, leading to … Read more

Revolutionizing the Future: The Top 3 Asia Startup Trends to Watch in 2022

ITI Fund_Top 3 startup trends

The increasing popularity of mobile devices in Asia is a cornerstone for innovative smartphone business models. According to Jesus Martin – Head of Strategy at Microsoft, super apps, games and e-commerce were the top 3 Asia startup trends in 2022. Further information provided by ITI Fund is below: Super-app According to Martin, the proliferation of … Read more

Cooperation agreement signing ceremony between ITI Fund and Innovative Entrepreneurship Center (IEC)

ITI Fund

Information Technology Park (ITP), On April 21, 2022, the Startup Innovation Investment Fund (ITI Fund) signed a strategic cooperation agreement with the Innovative Entrepreneurship Center, Vietnam National University, Ho Chi Minh City (IEC). On behalf of ITI Fund, there were: Mr. Ngo Dinh Dat – Managing Director Ms. Dang Thi Kieu My – Head of … Read more