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Ho Chi Minh City, on March 16, 2023, there was an agreement signing ceremony between ITI Fund (ITI Startup Innovation Fund) and BenKon (Benkon Joint Stock Company), a Vietnam startup climate tech. This cooperation finalized the Benkon USD 500K seeding round lead by ITI Fund. The signing ceremony of the investment contract and strategic cooperation … Read more
Recently, there has been a significant buzz surrounding Chat GPT, a chatbot platform launched to the public in November 2022 and developed by OpenAI, a US-based company. With over 100 million users, Chat GPT has achieved a remarkable feat, surpassing the time it took for other popular platforms like TikTok, Instagram, and Google Translate to … Read more
The year’s final quarter is commonly called the “AOP season” among startups. During this time, creating a comprehensive operation plan for the upcoming year is crucial and demands a laser focus on every aspect. Together with ITI Fund, let’s gain insights into the AOP (Annual Operating Plan) concept and the key considerations that startups must … Read more
Digital transformation is becoming an essential trend for businesses, particularly startups. However, without proper preparation, companies can easily fall into the trap of inefficient digitization of operations. Let’s discover the critical factors businesses need to avoid to ensure optimal digital transformation. Collecting Data Aimlessly Data is a valuable resource for businesses to digitize their workflow … Read more
Strategy is crucial for startups to succeed in their sales and marketing efforts. In this article, ITI Fund will explore the concept of sales strategy and how startups can apply it to their business 1. Defining Sale Strategy A sales strategy is a comprehensive plan that outlines the goals and actions required to position the … Read more
Given the rising standards of living and increasingly stringent product requirements, startups and marketing professionals require the support and integration of valuable tools to succeed. This article, ITI Fund will delve into popular and widely-used strategic frameworks for businesses. 4. AARRR Pirate Metrics AARRR, or Pirate Metrics, is a framework developed by Dave McClure to … Read more
Given the rising standards of living and increasingly stringent product requirements, startups and marketing professionals require the support and integration of valuable tools to succeed. This article, ITI Fund will delve into popular and widely-used strategic frameworks for businesses. 1. Marketing Mix (7Ps) The Marketing Mix is one of the most widely-used traditional marketing frameworks … Read more
Given the rising standards of living and increasingly stringent product requirements, startups and marketing professionals require the support and integration of valuable tools to succeed. This article, ITI Fund will delve into popular and widely-used strategic frameworks for businesses. 1. What is the marketing strategy framework? A marketing strategy framework details how the startup devices … Read more
The global market saw capital-raising deals worth millions: 2021 market trends continue into Q1 2022 despite the Covid-19 situation. However, inflation and recession caused startup investment capital to decline. Q2 2022 saw several startups cease operations due to insufficient capital. Experts warn of a “funding winter” lasting at least two years, urging startups to prioritize … Read more
The importance of transparency and negotiation in the relationship between investment funds and startups was highlighted by a lawsuit against an enterprise invested by IDGVV 15 Limited and IDG Ventures Vietnam in 2007. IDG Ventures Vietnam sues VCCorp tech company for alleged governance lapses After investing capital into a startup, investors typically place their trust … Read more