AI-powered Newsrooms, the Future of Journalism and Communication   

Tuesday, 20/06/2023 09:00 (GTM +7)

Media and press organizations face challenges accelerating content production’s speed and quality. Is Artificial Intelligence (AI) a breakthrough solution that brings organisations step by step closer to the goal of technologising the content production process? 

Contradictions about AI: Great Solution or Potential Threat? 

Artificial Intelligence (AI) is a hot topic for businesses. Here are some impressive statistics about the AI ​​market, according to Techjury: 

  • In 2022, the global AI market was valued at $136.6 billion. 
  • By 2030, the AI ​​market is predicted to reach $1,811.8 billion. 
  • From 2000 to 2022, the number of AI startups increased 14 times, and investment in AI startups increased 6 times. 

In addition to the great benefits and outstanding development, many conflicting views warn about the dangers of artificial intelligence (AI) in the field of journalism and communication, such as: 

  • The ability to quickly and widely create fake news or misinformation. 
  • Loss of humanity and creativity in journalism if overusing AI. 
  • Impact on the profession of journalists and reporters due to changes in how information is produced and accessed. 

Trí tuệ nhân tạo (AI) - Bước ngoặt quan trọng trong lĩnh vực truyền thông

Artificial intelligence (AI) causes conflicting notions of human writing work 

However, if mastering AI algorithms and tools, media organisations can create and filter quality content and contribute to optimising how to reach target customers and transform themselves into new heights. 

The Innovative AI Solution Projects for Press Media Organization    

As technology advances, startups that are “unicorns” and promise to become “unicorns” shortly use AI to solve problems in the growing field of journalism. 

Grammarly – Unicorn Startup Valued at $13 Billion 

Grammarly is a startup developed in 2008 in Ukraine, based in the US. Grammarly is an online application that helps users check the spelling, grammar and writing style of documents on websites or other applications in English. Grammarly successfully uses AI to analyse and provide correction suggestions to users and is widely used. 

ITI Fund - Grammarly

Grammarly is one of the world’s most prominent “unicorn startups”, which valued at $13 billion 

In 2021, Grammarly had 30 million users for work and study. In 2021, Grammarly raised a $200 million investment valued at $13 billion. 

Chat GPT – Content Creation Assistant 

Launched in late 2022, ChatGPT is a chatbot developed by American OpenAI, which has created a communication explosion since its launch. It is an artificial intelligence (AI) technology that helps in automatic and fast content creation and can be used by AI editors to create quality content and optimise content production. Technology experts believe Chat GPT will help OpenAI gain a leading edge over other AI development companies. 

Editor – The Revolutionary Platform Simplify Journalist Process 

In 2015, The New York Times implemented the Editor project – an artificial intelligence solution to optimise the journalistic process. With an Editor, authors can use tags to highlight phrases, titles or critical points in the article. This solution automatically learns to recognise the most prominent parts of an article to filter out relevant tags. By extracting information based on required categories such as events, people, places, and time, Editor helps readers access information more easily and quickly. In addition, the system is used to moderate readers’ comments, to remove harassing and abusive comments. 

In the field of press media, AI is gradually becoming a breakthrough solution for high-quality content production, fast speed and efficient distribution. This is an exciting opportunity for startups to harness the potential of AI and bring media organisations into a new world of potential and possibility. 

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