{"id":1840,"date":"2022-02-22T13:36:12","date_gmt":"2022-02-22T06:36:12","guid":{"rendered":"https:\/\/itifund.com\/?p=1840"},"modified":"2023-05-05T16:20:11","modified_gmt":"2023-05-05T09:20:11","slug":"5-digital-marketing-trends-that-startups-need-to-know-in-2022","status":"publish","type":"post","link":"https:\/\/itifund.com\/en\/5-digital-marketing-trends-that-startups-need-to-know-in-2022\/","title":{"rendered":"5 DIGITAL MARKETING TRENDS THAT STARTUPS NEED TO KNOW IN 2022"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">Startups need to have marketing models and strategies which apply new technology, in the context of the market being strongly affected by the Covid 19 epidemic.<\/span><\/h2>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">Look at 5 Digital Marketing Trends in 2022 that startups need to know with<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/itifund.com\"> ITI Fund<\/a>.<\/span><\/span><\/span><\/h2>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Read more: <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/itifund.com\/metaverse-startup-trend-in-2022\/\">Metaverse &#8211; Startup Trends in 2022<\/a><\/span><\/span><br \/>\n<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">I. SUPER APP<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">Super App integrates many features, to serve human needs such as delivery, e-wallets,&#8230; This multimedia ecosystem helps to save phone space and time for users.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1865 aligncenter\" src=\"http:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Super-App-1-300x169.jpg\" alt=\"ITI Fund_Xu h\u01b0\u1edbng digital marketing_Super App\" width=\"765\" height=\"431\" srcset=\"https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Super-App-1-300x169.jpg 300w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Super-App-1-1024x576.jpg 1024w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Super-App-1-768x432.jpg 768w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Super-App-1-1536x864.jpg 1536w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Super-App-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 18px;\"><em>Source: techover.io<\/em><\/span><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">Why is the Supper App startup trend that many investors keep eyes on?<strong><br \/>\n<\/strong><\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Diversify revenue sources and optimize value received from users.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Startups can reach many files of customers with different needs.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 20px;\">A big data system about users was built, from which startups came up with more effective solutions and business plans.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 20px;\">On the user side, they can save a lot of time and effort, thereby increasing the conversion rate and purchase.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">8 typical super apps of the world include <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.wechat.com\/vi\/\">WeChat<\/a><\/span><\/span>, AliPay, Meituan,<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"> <a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.grab.com\/vn\/\">Grab<\/a><\/span><\/span>, Gojek,<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/momo.vn\/\"> Momo,<\/a><\/span><\/span> Paytm, Careem.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">II. TRENDING REELS &#8211; New creative platform to compete with TikTok<strong><br \/>\n<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Strong development of short vertical video has created battles between the world&#8217;s social networking platforms, notably the &#8220;Reels&#8221; and &#8220;Short&#8221; introduced by <a href=\"https:\/\/www.instagram.com\/\">Instagram<\/a> and Youtube, to compete with TikTok, owned by <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/ITIFUND\/posts\/132876872576950\">ByteDance<\/a><\/span><\/span> &#8211; the world&#8217;s largest unicorn.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1854 aligncenter\" src=\"http:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Trending-Reels-300x169.jpg\" alt=\"ITI Fund_Xu h\u01b0\u1edbng digital marketing_Trending Reels\" width=\"825\" height=\"465\" srcset=\"https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Trending-Reels-300x169.jpg 300w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Trending-Reels.jpg 640w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 18px;\"><em>Source: thegioididong.com<\/em><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Using <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/business.instagram.com\/instagram-reels?locale=vi_VN\">Reels<\/a><\/span><\/span>, users can edit 30-second videos and share them with the global creative community. Startups can take advantage of this to implement communication strategies without being too competitive like <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/business.instagram.com\/instagram-reels?locale=vi_VN\">TikTok<\/a><\/span>. In addition, startups also raise brand awareness with Instagram users.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Besides, startups can combine product promotion with the Influencers network to increase interaction with customers.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">III. DISTRIBUTION SCORE<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Distribution Score is on Creative Studio, showing the effectiveness of articles on business pages. The higher creativity score, the more content of the page appears on the Feed, thereby better-reaching for users.<br \/>\n<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong><span style=\"font-size: 21px;\">What do startups need to optimize content with Distribution Score?<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/vi-vn.facebook.com\/\">Facebook<\/a><\/span>\u00a0has given a clear criteria table to evaluate the quality of content.<br \/>\n<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 20px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1814 aligncenter\" src=\"http:\/\/itifund.com\/wp-content\/uploads\/2021\/11\/ITI-Fund_Xu-huong-digital-marketing_Distribution-Score-246x300.png\" alt=\"ITI Fund_Xu h\u01b0\u1edbng digital marketing_Distribution Score\" width=\"455\" height=\"556\" \/><span style=\"font-size: 18px;\"><em>Source: Novaon Digital<\/em><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Startups need to closely monitor these baseline indicators, thereby optimizing their communication and advertising content on Facebook.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">IV. DYNAMICS PRODUCT ADS<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Dynamics Product Ads are forms of automatic banner displays when users visit websites or e-commerce platforms. Then TikTok will remarket the product&#8217;s banner to remind users of purchasing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Currently, this has only been released in beta version of TikTok with major e-commerce platforms such as Lazada, Tiki, and <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/shopee.vn\/\">Shopee.<\/a><\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1875 aligncenter\" src=\"http:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Dynamics-Products-Ads-2-300x207.jpg\" alt=\"ITI Fund_Xu h\u01b0\u1edbng digital marketing_Dynamics Products Ads\" width=\"778\" height=\"537\" srcset=\"https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Dynamics-Products-Ads-2-300x207.jpg 300w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Dynamics-Products-Ads-2-768x530.jpg 768w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_Dynamics-Products-Ads-2.jpg 800w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 18px;\"><i>Source: newsfeed.org<\/i><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">What do startups get when taking advantage of this?<strong><br \/>\n<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">If dynamic product ads are implemented well, it will be a great step for startups&#8217; online campaigns. Startups can create diverse and personalized advertising solutions. In addition, they are shown to groups of users with a higher conversion rate.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">V. UGC &#8211; USER GENERATED CONTENT<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">UGC &#8211; User Generated Content created by customers who use products, not from businesses. The content from UGC is extremely diverse, even in the form of well-invested videos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1869 aligncenter\" src=\"http:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_User-Generated-Content-1-300x164.jpg\" alt=\"ITI Fund_Xu h\u01b0\u1edbng digital marketing_User Generated Content\" width=\"794\" height=\"434\" srcset=\"https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_User-Generated-Content-1-300x164.jpg 300w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_User-Generated-Content-1-768x420.jpg 768w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/02\/ITI-Fund_Xu-huong-digital-marketing_User-Generated-Content-1.jpg 1024w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 18px;\"><em>Source: MarketingAI<\/em><\/span><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">Why should startups use UGC?<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">Startups can leverage UGC to increase credibility with their target customers. From UGC, startups will provide a variety of content about their products and services.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\">UGC also helps startups drive consumer purchases. Since then, startups can increase brand awareness and sales while saving time and costs.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 20px;\"><em>Source: Novaon Digital<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1603 aligncenter\" src=\"http:\/\/itifund.com\/wp-content\/uploads\/2022\/01\/Banner_Eng-300x172.png\" alt=\"iti fund_4 xu h\u01b0\u1edbng kh\u1edfi nghi\u1ec7p n\u0103m 2022\" width=\"1381\" height=\"792\" srcset=\"https:\/\/itifund.com\/wp-content\/uploads\/2022\/01\/Banner_Eng-300x172.png 300w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/01\/Banner_Eng-1024x587.png 1024w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/01\/Banner_Eng-768x440.png 768w, https:\/\/itifund.com\/wp-content\/uploads\/2022\/01\/Banner_Eng.png 1075w\" sizes=\"(max-width: 1381px) 100vw, 1381px\" \/><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 21px;\">Contact:<\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">\ud83c\udf0f<\/span><a href=\"https:\/\/itifund.com\"> <span style=\"font-weight: 400;\">itifund.com<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">\ud83d\udcde (+84)90 998 3699<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">\ud83d\udce9 info@itifund.com<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">\ud83d\udd14<\/span><a href=\"http:\/\/fb.me\/ITIFund\"> <span style=\"font-weight: 400;\">fb.me\/ITIFund<\/span><\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Startups need to have marketing models and strategies which apply new technology, in the context of the market being strongly affected by the Covid 19 epidemic. Look at 5 Digital Marketing Trends in 2022 that startups need to know with ITI Fund. Read more: Metaverse &#8211; Startup Trends in 2022 I. SUPER APP Super App &#8230; <a title=\"5 DIGITAL MARKETING TRENDS THAT STARTUPS NEED TO KNOW IN 2022\" class=\"read-more\" href=\"https:\/\/itifund.com\/en\/5-digital-marketing-trends-that-startups-need-to-know-in-2022\/\" aria-label=\"More on 5 DIGITAL MARKETING TRENDS THAT STARTUPS NEED TO KNOW IN 2022\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":1830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITI FUND - DIGITAL MARKETING TRENDS STARTUPS NEED TO KNOW<\/title>\n<meta name=\"description\" content=\"Look at 5 Digital Marketing Trends in 2022 that startups need to know with ITI Fund.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itifund.com\/en\/5-digital-marketing-trends-that-startups-need-to-know-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITI FUND - 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