EXPORTING LOCAL SPECIALTIES IN SOME COUNTRIES

Brand awareness and trade promotion for local products are of interest, especially in countries mainly based on agriculture, like Vietnam.

Let’s read about the process of promoting local products in some countries with ITI Fund.

Read more: Vietnamese Entrepreneurs Pioneers In Exporting Green Products

Implementing professional and methodical promotions

• Use an easy-to-remember and impressive logo, which has been done consistently on packaging, product labels, and media.

Some Indonesian specialties publications

• Highlight features of product through packaging and promotional information. For example, soil or locality is the most special condition for making products (e.g., Manuka honey).

Promotional information of Maca de Alcobaca apples and Rocha pears in Spain

• Startups should design with eye-catching images, symbols, characteristic colors for the package to increase brand awareness and ensure effective communication.

Some local Thai specialties advertisements

• Startups also should integrate the government’s portal to provide information on protection, quality control, promotion, and commercial distribution to build trust and spread in community.

Participate in product exchange and commercialization events

• Participating in regional and international events will increase opportunities to introduce, especially industry-specific fairs/regions, and impact significant import partners.
• Besides, display is critical at fairs, with hundreds of competitors next to startups’ booths.
• In addition, startups can listen to the experiences of reputable experts and organizations, which open up opportunities for receiving information and ways to develop and penetrate market. Startups also know vision’s competitors in industry, thereby having effective strategies.

A typical example is – International Trade Exhibition (THAIFEX) in Thailand

Controlling product quality

• Quality management will help startups limit risks and costs, especially in Canada, the US, Australia, Germany,… which are very strict in testing. Hence, startups need to avoid recalling or re-manufacturing products because of unsatisfactory requirements.

France is considered one of the most effective controlling qualities in the world.

• The more professional and strict quality control, the more startups own excellent products, which increases importers’ and customers’ satisfaction, loyalty, and trust.

Source: Collection

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