HOMEFARM AND FICUS SUCCESSFULLY RAISED CAPITAL

On 9/2021, the eWTP Fund of Alibaba – pouring capital into 2  startups of Vietnam: Homefarm and Ficus. It shows that eWTP is paying great attention and interest to food retail, which is having a hot growth trend in Vietnam, with sales are expected to reach more than 66 billion USD in 2023 (Statista). Currently, this number is 51 billion USD.

According to DealStreetAsia, a capital of 10 million USD has been poured into Ficus Asia Investment, which owns the majority of shares of Seedcom, which built an ecosystem of more than 10 affiliated companies and divided it into 2 blocks. Block serving end-users are The Coffee House, Hnoss, Juno, King Food, and Cau Dat Farm. Most of the companies in this group are chain stores that span the whole country. The remaining block is technology companies, providing solutions to serve the retail sector with names such as Haravan, Kariba, Ipos, Kaipass,… This is also the first company to implement the new retail model in Vietnam, applying breakthrough technologies to business activities to create good experiences for customers.

 Source: bloganchoi.com

Homefarm retail food chain is the second company to receive capital from eWTP. As revealed by the CEO of HomeFarm, this investment is worth “7 figures” –  will be used to accelerate the development and expansion of the store network to 1,000 by 2025. Homefarm currently operates 150 stores and several business models that combine online and offline. It also allows users to order online directly on Homefarm’s website or from third-party applications.

Source: JobsGO