5 DIGITAL MARKETING TRENDS THAT STARTUPS NEED TO KNOW IN 2022

Tuesday, 22/02/2022 13:36 (GTM +7)

Startups need to have marketing models and strategies which apply new technology, in the context of the market being strongly affected by the Covid 19 epidemic.

Look at 5 Digital Marketing Trends in 2022 that startups need to know with ITI Fund.

Read more: Metaverse – Startup Trends in 2022

I. SUPER APP

Super App integrates many features, to serve human needs such as delivery, e-wallets,… This multimedia ecosystem helps to save phone space and time for users.

ITI Fund_Xu hướng digital marketing_Super App

Source: techover.io

Why is the Supper App startup trend that many investors keep eyes on?

Diversify revenue sources and optimize value received from users.
Startups can reach many files of customers with different needs.
A big data system about users was built, from which startups came up with more effective solutions and business plans.
On the user side, they can save a lot of time and effort, thereby increasing the conversion rate and purchase.

8 typical super apps of the world include WeChat, AliPay, Meituan, Grab, Gojek, Momo, Paytm, Careem.

II. TRENDING REELS – New creative platform to compete with TikTok

Strong development of short vertical video has created battles between the world’s social networking platforms, notably the “Reels” and “Short” introduced by Instagram and Youtube, to compete with TikTok, owned by ByteDance – the world’s largest unicorn.

ITI Fund_Xu hướng digital marketing_Trending Reels

Source: thegioididong.com

Using Reels, users can edit 30-second videos and share them with the global creative community. Startups can take advantage of this to implement communication strategies without being too competitive like TikTok. In addition, startups also raise brand awareness with Instagram users.

Besides, startups can combine product promotion with the Influencers network to increase interaction with customers.

III. DISTRIBUTION SCORE

Distribution Score is on Creative Studio, showing the effectiveness of articles on business pages. The higher creativity score, the more content of the page appears on the Feed, thereby better-reaching for users.

What do startups need to optimize content with Distribution Score?

Facebook has given a clear criteria table to evaluate the quality of content.

ITI Fund_Xu hướng digital marketing_Distribution Score Source: Novaon Digital

Startups need to closely monitor these baseline indicators, thereby optimizing their communication and advertising content on Facebook.

IV. DYNAMICS PRODUCT ADS

Dynamics Product Ads are forms of automatic banner displays when users visit websites or e-commerce platforms. Then TikTok will remarket the product’s banner to remind users of purchasing.

Currently, this has only been released in beta version of TikTok with major e-commerce platforms such as Lazada, Tiki, and Shopee.

ITI Fund_Xu hướng digital marketing_Dynamics Products Ads

Source: newsfeed.org

What do startups get when taking advantage of this?

If dynamic product ads are implemented well, it will be a great step for startups’ online campaigns. Startups can create diverse and personalized advertising solutions. In addition, they are shown to groups of users with a higher conversion rate.

V. UGC – USER GENERATED CONTENT

UGC – User Generated Content created by customers who use products, not from businesses. The content from UGC is extremely diverse, even in the form of well-invested videos.

ITI Fund_Xu hướng digital marketing_User Generated Content

Source: MarketingAI

Why should startups use UGC?

Startups can leverage UGC to increase credibility with their target customers. From UGC, startups will provide a variety of content about their products and services.

UGC also helps startups drive consumer purchases. Since then, startups can increase brand awareness and sales while saving time and costs.

Source: Novaon Digital

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